The following Privacy Policy governs the online information
collection practices of Good Fortune Marketing & Consulting, LLC (“we” or “us”). Specifically,
it outlines the types of information that we gather about you while you are
using the www.darlandofortune.com website (the “Site”), and the ways in
which we use this information. This Privacy Policy, including our children’s
privacy statement, does not apply to any information you may provide to us or
that we may collect offline and/or through other means (for example, at a live
event, via telephone, or through the mail).
Please read this Privacy Policy carefully. By visiting and
using the Site, you agree that your use of our Site, and any dispute over
privacy, is governed by this Privacy Policy. Because the Web is an evolving
medium, we may need to change our Privacy Policy at some point in the future,
in which case we’ll post the changes to this Privacy Policy on this website and
update the Effective Date of the policy to reflect the date of the changes. By
continuing to use the Site after we post any such changes, you accept the
Privacy Policy as modified.
How We Collect and Use
Information
We may collect and store personal or other information that
you voluntarily supply to us online while using the Site (e.g., while on the
Site or in responding via email to a feature provided on the Site). www.darlandofortune.com
only contacts individuals who specifically request that we do so or in the
event that they have signed up to receive our messaging, attended one of our
events, or have purchased one of our products. www.darlandofortune.com
collects personally identifying information from our users during online
registration and online purchasing. Generally, this information includes name
and e-mail address for registration or opt-in purposes and name, postal
address, and credit card information when registering for our events or
purchasing our products. All of this information is provided to us by you.
We also collect and store information that is generated
automatically as you navigate online through the Site. For example, we may
collect information about your computer’s connection to the Internet, which
allows us, among other things, to improve the delivery of our web pages to you
and to measure traffic on the Site. We also may use a standard feature found in
browser software called a “cookie” to enhance your experience with the Site.
Cookies are small files that your web browser places on your hard drive for
record-keeping purposes. By showing how and when visitors use the Site, cookies
help us deliver advertisements, identify how many unique users visit us, and
track user trends and patterns. They also prevent you from having to re-enter
your preferences on certain areas of the Site where you may have entered
preference information before. The Site also may use web beacons (single-pixel
graphic files also known as “transparent GIFs”) to access cookies and to count
users who visit the Site or open HTML-formatted email messages.
We use the information we collect from you while you are
using the Site in a variety of ways, including using the information to
customize features; advertising that appear on the Site; and, making other
offers available to you via email, direct mail or otherwise. We also may
provide your information to third parties, such as service providers,
contractors and third-party publishers and advertisers for a variety of
purposes. Unless you inform us in accordance with the process described below,
we reserve the right to use, and to disclose to third parties, all of the
information collected from and about you while you are using the Site in any
way and for any purpose, such as to enable us or a third party to provide you
with information about products and services. If you do not wish your
information to be used for these purposes, you must send a letter to the Online
Privacy Coordinator whose address is listed at the end of this Privacy Policy
requesting to be taken off any lists of information that may be used for these
purposes or that may be given or sold to third-parties.
Please keep in mind that whenever you voluntarily make your
personal information available for viewing by third parties online – for
example on message boards, web logs, through email, or in chat areas – that
information can be seen, collected and used by others besides us. We cannot be
responsible for any unauthorized third-party use of such information.
Some of our third-party advertisers and ad servers that
place and present advertising on the Site also may collect information from you
via cookies, web beacons or similar technologies. These third-party advertisers
and ad servers may use the information they collect to help present their
advertisements, to help measure and research the advertisements’ effectiveness,
or for other purposes. The use and collection of your information by these
third-party advertisers and ad servers is governed by the relevant
third-party’s privacy policy and is not covered by our Privacy Policy. Indeed,
the privacy policies of these third-party advertisers and ad servers may be
different from ours. If you have any concerns about a third party’s use of
cookies or web beacons or use of your information, you should visit that
party’s website and review its privacy policy.
The Site also includes links to other websites and provides
access to products and services offered by third parties, whose privacy
policies we do not control. When you access another website or purchase
third-party products or services through the Site, use of any information you
provide is governed by the privacy policy of the operator of the site you are
visiting or the provider of such products or services.
We may also make some content, products and services
available through our Site or by emailing messages to you through cooperative
relationships with third-party providers, where the brands of our provider
partner appear on the Site in connection with such content, products and/or
services. We may share with our provider partner any information you provide,
or that is collected, in the course of visiting any pages that are made
available in cooperation with our provider partner. In some cases, the provider
partner may collect information from you directly, in which cases the privacy
policy of our provider partner may apply to the provider partner’s use of your
information. The privacy policy of our provider partners may differ from ours.
If you have any questions regarding the privacy policy of one of our provider
partners, you should contact the provider partner directly for more
information.
Be aware that we may occasionally release information about
our visitors when release is appropriate to comply with law or to protect the
rights, property or safety of users of the Site or the public.
Please also note that as our business grows, we may buy or
sell various assets. In the unlikely event that we sell some or all of our
assets, or one or more of our websites is acquired by another company,
information about our users may be among the transferred assets.
Google Analytics
We also use Google Analytics Advertiser Features to optimize
our business. Advertiser features include:
Remarketing with Google Analytics
Google Display Network Impression Reporting
DoubleClick Platform integrations
Google Analytics
Demographics and Interest Reporting
By enabling these Google Analytics Display features, we are
required to notify our visitors by disclosing the use of these features and
that we and third-party vendors use first-party cookies (such as the Google
Analytics cookie) or other first-party identifiers, and third-party cookies
(such as the DoubleClick cookie) or other third-party identifiers together to
gather data about your activities on our Site. Among other uses, this allows us
to contact you if you begin to fill out our check-out form but abandon it
before completion with an email reminding you to complete your order. The
“Remarketing” feature allows us to reach people who previously visited our
Site, and match the right audience with the right advertising message.
You can opt out of Google’s use of cookies by visiting
Google’s ad settings and/or you may opt out of a third-party vendor’s use of
cookies by visiting the Network Advertising Initiative opt-out page.
As advertisers on Facebook and through our Facebook page,
we, (not Facebook) may collect content or information from a Facebook user and
such information may be used in the same manner specified in this Privacy
Policy. You consent to our collection of such information.
We abide by Facebook’s Data Use Restrictions.
Any ad data collected, received or derived from our Facebook
ad (“Facebook advertising data”) is only shared with someone acting on our
behalf, such as our service provider. We are responsible for ensuring that our
service providers protect any Facebook advertising data or any other
information obtained from us, limit our use of all of that information, and
keep it confidential and secure.
We do not use Facebook advertising data for any purpose
(including retargeting, commingling data across multiple advertisers’
campaigns, or allowing piggybacking or redirecting with tags), except on an
aggregate and anonymous basis (unless authorized by Facebook) and only to
assess the performance and effectiveness of our Facebook advertising campaigns.
We do not use Facebook advertising data, including the
targeting criteria for a Facebook ad, to build, append to, edit, influence, or
augment user profiles, including profiles associated with any mobile device
identifier or other unique identifier that identifies any particular user,
browser, computer or device.
We do not transfer any Facebook advertising data (including
anonymous, aggregate, or derived data) to any ad network, ad exchange, data
broker or other advertising or monetization related service.
General Data Privacy Regulation
(GDPR)
The GDPR takes effect on May 25, 2018, and is intended to
protect the data of European Union (EU) citizens.
As a company that markets its site, content, products and/or
services online we do not specifically target our marketing to the EU or
conduct business in or to the EU in any meaningful way. If the data that you
provide to us in the course of your use of our site, content, products and/or
services is governed by GDPR, we will abide by the relevant portions of the
Regulation.
If you are a resident of the European Economic Area (EEA),
or are accessing this site from within the EEA, you may have the right to
request: access to, correction of, deletion of; portability of; and restriction
or objection to processing, of your personal data, from us. This includes the
“right to be forgotten.”
To make any of these requests, please contact our GDPR
contact at dwight@darlandofortune.com
Children’s Privacy Statement
This children’s privacy statement explains our practices
with respect to the online collection and use of personal information from
children under the age of thirteen, and provides important information
regarding their rights under federal law with respect to such information.
This Site is not directed to children under the age of
thirteen and we do NOT knowingly collect personally identifiable information
from children under the age of thirteen as part of the Site. We screen users
who wish to provide personal information in order to prevent users under the
age of thirteen from providing such information. If we become aware that we
have inadvertently received personally identifiable information from a user
under the age of thirteen as part of the Site, we will delete such information
from our records. If we change our practices in the future, we will obtain
prior, verifiable parental consent before collecting any personally
identifiable information from children under the age of thirteen as part of the
Site.
Because we do not collect any personally identifiable
information from children under the age of thirteen as part of the Site, we
also do NOT knowingly distribute such information to third parties.
We do NOT knowingly allow children under the age of thirteen
to publicly post or otherwise distribute personally identifiable contact
information through the Site.
Because we do not collect any personally identifiable
information from children under the age of thirteen as part of the Site, we do
NOT condition the participation of a child under thirteen in the Site’s online
activities on providing personally identifiable information.
How do we store your
information?
Your information is stored at the list server that delivers www.darlandofortune.com
content and messaging. Your information can only be accessed by those who help
manage those lists in order to deliver e-mail to those who would like to
receive www.darlandofortune.com material.
All of the messaging or emails that are sent to you by www.darlandofortune.com
include an unsubscribe link in them. You can remove yourself at any time from
our mailing list by clicking on the unsubscribe link that can be found in every
communication that we send you.
Disclaimer
Although it is highly unlikely, this policy may be changed
at any time at our discretion. If we should update this policy, we will post
the updates to this page on our Website.
If you have any questions or concerns regarding our privacy
policy please direct them to:
dwight@darlandofortune.com
