Session 4: You Don’t Offer One Solution to One Problem

If I asked you what problem you solve, would you be able to give me an exact answer?

For the first year of coaching, I would have recited an answer I’d created based on a formula from a marketer. The next quarter, I would have changed the response. And, a new response in the next quarter.

I knew what I wanted to do. I didn’t know how to tell people what I did because I did so many things. Or so I thought…

The truth is I only wanted to work with one type of person. The problem is I felt I needed to be open to whatever came my way.

Maybe you don’t have that problem. You know what problem you solve. The next part is more important for you. How do you solve the problem?

That’s what this episode is about. What is your system for solving the problem you solve? What’s your process for taking people from problem to promise?

Note from the show:

Make a good living from one Signature System – #onebookaway
John Maxwell, Dave Ramsey, and Dan Kennedy…

Jeff Olson on stage story…
Your success is built on simple daily disciplines that give you a slight edge. The 10 Core Commitments…

I am multi-passionate – focus on one passion & provide the solution…
Create a product suite – what do you want to be known for today…

I don’t have a system – remember Taki Moore’s Problem, Process, Promise, System…

My system isn’t that different from what’s out there – your story is the differentiator…
Uber, Toyota, Mercedes, Trucks – all get you there. What’s your style and identity?

“All you have to do is build a system” that will take you around the world – only four commitments changed between Prepaid Legal and Nerium…

The system works regardless of the user and gives you the freedom to work from anywhere

Links mentioned:

There are eight questions to answer to help you define your Signature Process. Learn the process with the guide at darlandofortune.com/mysignaturebook
Get help today at darlandofortune.com/discoverycall